What is Digital Signage?

Digital signage is a form of electronic display that shows Television programming, menus, information, advertising and other messages. Digital signs (such as LCD, LED, plasma displays, or projected images) can be found in public and private environments, such as retail stores, hotels, restaurants and corporate buildings.

Digital signage is used for many different purposes and there is no definitive list. However, below are some of the most common applications of digital signage:

Public information
News, weather and local (location specific) information, such as fire exits and traveler information

Internal information
Corporate messages, health & safety, news, etc.

Menu Information
Pricing, photos, ingredients and other food information including nutritional facts

Advertising
Either related to the location the signage is in or just using the audience reach of the screens for general advertising

Brand Building
In-store digital signage to promote the brand and build a brand identity

Influencing Customer Behavior
Directing customers to different areas, increasing the dwell time on the store premises

Enhancing Customer Experience
Applications include the reduction of perceived wait time in restaurant waiting areas, bank queues, etc., as well as recipe demonstrations in food stores

Enhancing The Environment
With interactive screens (in the floor for example) or with dynamic way finding

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